J.C. Penney Reinvention is Bold, but Hardly Fail-Safe

When Ron Johnson broke the news to Steve Jobs that he was leaving Apple to become CEO of J.C. Penney, his boss' first question was, "Are you serious?" Johnson has received the same reaction countless times since that day last year in Mr. Jobs' living room. And the surprises didn't end with his decision to depart the world's hottest brand for a struggling department-store group.