J.C. Penney to Launch Disney Store Within the Store

J.C. Penney is launching a Disney shop inside 565 stores on Oct. 4 after launching the shop online Sept. 6. The stores will carry toys, collectibles and children's apparel for ages two to 10 that showcase Disney characters. Prices will range from $7 for a plush toy to $90 for a keepsake collection of Disney princess dolls. "The addition of Disney Shops to J.C. Penney will be a major draw in our kids department," Betsy Schumacher, senior vice president and general merchandise manager for children's, said in a release.