J.C. Penney Gets Sassy With Kmart Over ‘Jingle Bells’ Ad

Kmart's "Jingle Bells" ad has become the most viral of the early holiday season and is already among the biggest hits of 2013. So what's a rival retailer to do? For J.C. Penney, a lighthearted exchange on Twitter over the mildly risqué ad seems to have done the trick. The brand trolled Twitter on Nov. 16, and a humorous exchange ensued: