J.C. Penney Email Offer Suggests Reversal on Coupon Strategy

J.C. Penney appears to have returned to a practice it once condemned: couponing. At the bottom of the latest of Chief Executive Ron Johnson's increasingly frequent emails to customers, J.C. Penney offers a "gift": a barcoded offer for $10 off customers’ next purchase of at least $10. "We can't wait for you to see the new and improved jcp," the promotion says.