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You're hired! Ivanka Trump has hired Kate Spade e-commerce bigwig Johanna Murphy as chief marketing officer and head of digital for her self-named apparel and accessories brand. Murphy will be charged with creating a web and mobile experience that will bring Ivanka Trump's fashion line, which up to now has been a wholesale business, direct to consumers. She will also be tasked with coming up with digital integrations if and when the brand opens its own stand-alone shops.
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