Ivanka Trump Poaches Kate Spade’s High-Profile E-Commerce Boss
You're hired! Ivanka Trump has hired Kate Spade e-commerce bigwig Johanna Murphy as chief marketing officer and head of digital for her self-named apparel and accessories brand. Murphy will be charged with creating a web and mobile experience that will bring Ivanka Trump's fashion line, which up to now has been a wholesale business, direct to consumers. She will also be tasked with coming up with digital integrations if and when the brand opens its own stand-alone shops.