Is Amazon Prime Suffering From its Own Success?
Amazon.com has a problem with its hugely successful Prime membership program — namely the program is hugely successful. The retailer recently raised the price of the annual subscription program, which offers free two-day delivery service to members along with other perks, from $79 to $99. But Prime is an expensive program to run and now Amazon is offering customers credits to wait longer for deliveries. According to CNET, Amazon is now offering a $1 credit toward an Amazon Instant Video for Prime members willing to wait five days to seven days to receive their shipment instead of the typical two.