Inside lululemon's Booming Underground Resale Market

Like many obsessive collectors, Suzanne Nobles spends countless hours online scouring for treasures. The 25-year-old Arizona-based blogger isn't tracking down rare antiques or priceless baseball cards, though. No, she's on the lookout for lululemon products. One recent score — a pair of gray and split-pea green running shorts — cost her $95. While they initially retailed for $54, the shorts instantly sold out on lululemon's website and in stores, so paying nearly double was Nobles’ only shot at adding them to her collection.