Inhibitors and Drivers in Japan’s Retail Market

Given that an increasing number of our clients are eyeing Japan’s e-commerce market, I thought it would be interesting to share some observations from my trip there. Local business perception is that the economy is struggling and will persist to struggle, but robust activity on the street and our most recent Asia Pacific Forecast belie that. There's clearly potential for growth in the market, but changes need to be made before that can happen. Based on my observations, the key inhibitors are: