Infographic: The Connection Between Flip-Flops, ‘Jersey Shore’ and Being Conservative

As on-site social software becomes increasingly common, online retailers are searching for ways to use social data from Facebook Open Graph to spot consumer trends and uncover insights that they can use to create smarter marketing and more relevant product offerings. In the process of combing through the data, some firms have found that their shoppers are exactly who they thought they were, while others found a few surprises.