Ikea ‘Crushes’ Blogger in Trademark Spat
Jules Yap might be Ikea's biggest fan, describing herself as "crazy" about the brand. But the blogger, known for her site that shows users how to modify Ikea furniture, is embroiled in an unusual spat with the Swedish chain. Last week, Ikea sent a cease and desist letter to Yap, the creator of IKEAhackers.net, saying that the site infringes its intellectual property rights and asking for the domain to be transferred over. Ikea has since toned down its rhetoric and is now "in dialogue" with Yap to resolve the issue, according to a posting on the website.