Mobile Now 15% of HSN's Business

Over the past year, we've followed HSNi on its journey to create boundaryless retail, including insights from data, engagement, trust, collaboration and innovation. The retailer's first quarter 2014 sales decreased 1 percent, however digital sales grew 5 percent and digital penetration increased to 38 percent. During the quarter, mobile grew 44 percent, now representing 15 percent of HSNi's total business and its highest ever customer levels at HSNi. Unique customers purchasing via mobile and new customers to HSN via mobile both had large increases year-over-year.