HSN, Disney Announce Marketing Partnership
HSN has announced a multifilm marketing collaboration with Disney Studios for three upcoming movies: "Maleficent," "Cinderella" and "The Hundred-Foot Journey." According to the companies, this collaboration marks the first time that Disney Studios has enlisted an omnichannel retailer for a comprehensive marketing alliance. HSN said that in advance of the release of each film, it will create content-driven retail events across all of its platforms: TV, online, social and mobile. The shopping experiences will feature exclusive, curated assortments of products from HSN fashion, jewelry, beauty and home categories that are inspired by or reminiscent of each of the three films.