How Of a Kind's Founders Bootstrapped Their Way to Success

Founded by college friends Erica Cerulo and Claire Mazur, Of a Kind started with an idea that seems so simple, yet has stymied almost everyone in the fashion and e-commerce sphere: connecting online shopping and editorial. Each piece they sell is specially commissioned for the site from up-and-coming, U.S.-based designers and shares a common aesthetic that Mazur describes as, "something that you can wear every day and that almost anyone can relate to or understand, but it's exceptional in some way."