How Nuyorican Poets Cafe Gained 20,000 Facebook Fans in 3 Years

How did a small arts venue go from having no online presence to running an impressive social media campaign, with 20,000 fans on Facebook to show for it, in just three years? Daniel Gallant, the executive director of the Nuyorican Poets Cafe, discussed the organization’s transformation in the digital space at #RLTM Realtime NY 11 on June 6th.