How Nordstrom Evolved From Bricks to Clicks

Back in May, Target announced that it would no longer be selling the Amazon Kindle. Earlier this month, Wal-Mart followed suit. While neither big-box retailer explained exactly why they've declared war on Amazon.com's tablet, the motive is clear. Every time Target or Wal-Mart sells a Kindle, they put their brick-and-mortar stores in jeopardy by providing Amazon even greater reach in its digital retail power grab. Viewed in this context, the tandem moves are direct, sharp-shooter responses aimed directly across the bow of a major competitor.