How Gap Connects Store and Online Channels

As the United States’ largest specialty apparel chain, Gap needs to keep the shelves well stocked at its 2,425 U.S. stores and 3,100 worldwide. That means keeping a lot of in-store inventory. At the same time, the company needs enough inventory in its e-commerce fulfillment channel to meet that growing demand. To bridge those two inventory sources, Gap came up with a solution, known as Ship From Store, at the end of 2012 and implemented it into its e-commerce system. Ship From Store lets online shoppers buy directly from store inventory.