How to Drive Customers Away From Your Online Shop
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do%20e-commerce%20right<%2Fa>,%20but%20here's%20a%20case%20study%20showcasing%20how%20not%20to%20run%20an%20e-commerce%20site.%20My%20daughter%20likes%20American%20Girl%20dolls,%20and%20I%20discovered%20that%20a%20woman%20in%20my%20town%20has%20a%20business%20making%20clothes%20for%20these%20dolls.%20Upon%20scoring%20a%20$40%20coupon%20for%20her%20site%20at%20a%20local%20charity%20auction,%20I%20was%20looking%20forward%20to%20shopping%20with%20my%208-year-old!%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fhow-drive-customers-away-from-your-online-shop%2F" target="_blank" class="email" data-post-id="30019" type="icon_link">
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Plenty of small companies do e-commerce right, but here's a case study showcasing how not to run an e-commerce site. My daughter likes American Girl dolls, and I discovered that a woman in my town has a business making clothes for these dolls. Upon scoring a $40 coupon for her site at a local charity auction, I was looking forward to shopping with my 8-year-old!
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