How to Avoid a Crowdfunding Backlash

I recently wrote about the backlash some retailers have experienced while trying to raise money through crowdfunding platforms like Kickstarter. Because the Securities and Exchange Commission has yet to approve the final rules for "equity crowdfunding," the money raised through sites like Kickstarter is essentially a donation. Creators seek funds for a specific project and typically offer goods or services in return, but those who back the project receive no stake in the enterprise. And not everyone thinks for-profit businesses should take donations.