How Aveda Avoided a Social Promotion Backlash

Aveda launched a special promotion in which the first 5,000 people who entered were to receive a sample pack scheduled to arrive within four weeks. However, the app continued to confirm samples would be sent far past the initial 5,000 entrants. And worse, after Aveda shut down the app, a glitch with Facebook prevented the company from discovering who the first 5,000 participants had been.