Holiday Cheer: Major Uptick In Mobile Sales, Traffic
What did Santa bring online retailers, this Christmas? They must have been good, as the day delivered a 16.5% boost in sales, year-over-year. That's according to the latest IBM Digital Analytics Benchmark data, which saw mobile traffic reach its highest levels this season. Overall, mobile accounted for 48% of all online traffic, which represented a 28.3% increase compared to the same period last year.