H&M Aiming to Collect 1,000 Tons of Old Clothing During World Recycle Week
Just in time for Earth Day, H&M wants your old clothes. From April 18 to April 24, the Swedish fast-fashion brand will give shoppers a 30 percent discount in exchange for outgrown, hole-ridden or no longer trendy garments. H&M says it has recycled 25,000 tons of unwanted clothing since it began the in-store recycling program — which runs year-round with a 15 percent discount reward — in 2013. It aims to collect another 1,000 tons during its World Recycle Week push, and partnered with singer M.I.A. on a song and music video promoting the effort.