Higher Price at J.C. Penney Means Lower Prices at jcp

There's a wonderful Yiddish reflection that goes, "The difference between genius and stupidity is genius has its limits," which may explain the difference between Apple stores and J.C. Penney/jcp. What's interesting is the strategies for both retailers were set by the same person - Ron Johnson, formerly SVP of Retail Operations for Apple, currently CEO of jcp. It was J.C. Penney when he joined and announced his long and short-term strategies. Long term: re-do all of the stores in the 111-year old chain into mini-boutiques-under-one-roof, which