Harrods to increase global online presence - Online Retailing

High end department store Harrods of London is to launch a transactional mobile site and a digital magazine in a bid to increase the brand’s global online presence. Earlier this year the Qatar Holdings owned company launched a GPS-based app designed for assisting in-store customers as they browse the vast retail space. This autumn, fans of the London landmark will be able to purchase Harrods products from their mobile and tablet devices around the world. READ OTHER TOP STORIES IN THE WDM CONTENT NETWORK: