Hanes Asks Millennial Women to Mention Their Unmentionables

Apparel brand Hanes is asking women a question that might get it smacked in a bar: What color underwear are you wearing? According to the brand, the question is part of a campaign that taps into a millennial desire to share while also ensuring consumers know about a new range of color, pattern and silhouette options. The discussion, Hanes’ Undercover Color campaign, takes place on Twitter. The Undercover Color website also showcases underwear color trends by region and individual color pages for yellow, orange, red, pink, purple, blue and green. It launched July 29.