H&M Opens U.S. Web Store: What Took so Long?

H&M, to you finally started taking online orders in the U.S. this morning on its HM.com website, more than 2½ years after first promising to open an American Web store and almost two years behind a digital-shopping option from rival Zara. Fast retailing's Uniqlo, the world's No. 4 retailer, also beat sluggish H&M to the punch by opening an e-commerce platform in U.S. ahead of the 2012 holidays.