Halston Launches E-Commerce Site, Plans New Stores

Halston is launching its digital flagship store in more than 80 countries today, including the U.S. and Canada. The vertical e-commerce site will feature Halston Heritage apparel and accessories. The brand is also expanding its physical presence, with plans to expand to more than 20 locations by year end. The launch of the online store is a partnership between Halston and Branded Online, an innovative e-commerce provider which developed the proprietary platform, and will manage all back-office functions including fulfillment, distribution and client services. The day-to-day business, including merchandising, marketing, brand creative and brand communication, will be run by Halston.