Hallmark Announces Strategic Alliance with Shutterfly

Hallmark has announced a strategic alliance with Shutterfly, an internet-based social expression and personal publishing service. The alliance, which will roll out in phases, includes co-branded online and retail-based product offerings. Initially, the agreement calls for more than 1,000 exclusive Hallmark-designed customizable cards to be featured on Shutterfly's new personalized greeting card site, Treat.com.