Groupon Eyes Luxury Market With Reserve, its New Online Reservations System

Groupon is making a pointed effort to move into the luxury market with a new online reservations system called Groupon Reserve, which it bills as a way for businesses to "attract high-quality customers for luxury products and experiences." Groupon Reserve, which launched this week in 10 U.S. markets with plans to expand internationally by the end of the year, combines Groupon's classic daily-deals model, which offers discounts on a hodgepodge of services, experiences and products, with an OpenTable-style online reservations system.