Google Adds Best Match, Enhanced Features to Google Shopping

Google added a "Best Match" feature to its Google Product Search shopping engine to make it easier for shoppers to find products and feel confident in their purchases. When searching for a specific product, Google will highlight the product it thinks the shopper is looking for at the top of the search results page. Google also added a "Popular Products" feature, which is a list of products ranked in order of popularity. This is designed to help shoppers focus quickly on a few models, and Google will provide suggestions on how to refine the search - for example, by