Golfsmith launches customized mobile iPhone/iPod Touch app

Golfsmith, the nation’s largest golf retailer, has announced the launch of a customized mobile iPhone/iPod Touch shopping experience for consumers through mobile commerce provider Digby. The new mobile app complements the mobile web platform that Golfsmith launched earlier this year and will provide Golfsmith customers with a new seamless mobile shopping experience making research, purchases and access to promotions much easier. Through this new iPhone/iPod Touch app, Golfsmith is offering rich and unique features including a live “Promotions” board and “Play Video” product demonstrations by Golfsmith product experts.“As we continue to innovate, our new mobile web and iPhone/iPod Touch