GNC Trying to Broaden its Appeal

At the dawn of its 81st year of operation, GNC Holdings Inc., the giant Pittsburgh vitamin and supplement retailer, is recrafting its body builder image to a warmer, more inclusive health and wellness resource for everyone. For Michael Archbold, who just marked his first anniversary as CEO, the reason behind the strategy is simple: The market for sports nutrition products, with which GNC has long been associated, is a $5 billion industry. The broader health and wellness industry rings up some $37 billion annually in sales.