Gmail and ProFlowers: Did They Make Up in Time for Mother's Day?

As a follow-up to my previous blog post, I continued to monitor the Gmail inbox placement for ProFlowers over the past two months. What I saw was a remarkable turnaround from the struggles the floral retailer had in February and March, when it bottomed out at 26.1 percent around Valentine's Day. ProFlowers’ proactive approach to restoring sender reputation with Gmail customers seems to have worked as planned.