Glock Misfires With Lifestyle Apparel Line
The initial response to firearm maker Glock's "Glock Perform" apparel collection suggests the brand extension is lacking performance. The Glock online store already offers a number of apparel choices, including sweatshirts, hats, jackets and T-shirts. But the new Glock Perform line is facing two major problems. The first was pure execution. While the items themselves were not a bargain priced between $20 and $45, it was the shipping that got Glock consumers fired up.
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