Glance is Zappos’ Gamble on Curated E-Commerce
Zappos.com built its business on offering staggering selection — first footwear, then adding apparel, accessories and housewares. The 13-year-old e-commerce giant now boasts 127,000 styles (about 40 percent of which are shoes) from over 1,000 brands that generate in excess of $1 billion of revenue annually. But what happens when all that choice becomes as big a pain point as crappy customer service? Since another cornerstone of Zappos’ business model is to provide a stellar shopping experience from browsing to buying, the company had to rethink the way it offers goods for sale.