Gen Y Shoppers, Raised on E-Commerce, Still Prefer In-Store Experience

Just as video didn't kill the radio star, the internet won't kill the shopping mall any time soon. The shopping habits of Generation Y show why. Buying almost anything online may be as much second nature as texting for many in the first generation to have grown up with e-commerce, but the millennials still do most of their shopping in stores, especially those that keep their offerings fresh and make the experience social, according to research from the Urban Land Institute.