Gap's Solution to Flagging US Sales: A European-Driven Overhaul
Gap's big plan for bolstering its flagging sales? Make its U.S. stores more like its international stores. “We see the international team having a much bigger say in not only how our brands operate in global markets, but how they operate in the U.S.,” Gap's Chairman and CEO Glenn Murphy said at a recent conference. Murphy says international influence on Gap's American retail locations “will be fairly noticeable next year and a little bit this holiday."