FSIs Dominate CPG Coupons

Consumer product goods' (CPG) marketers allocated the largest share of their coupon distribution to free standing inserts (FSIs) during 2010, according to a new study from NCH Marketing. Data from the NCH Annual Coupon Facts study, indicates FSIs accounted for roughly 88 percent of CPG coupons in 2010, with all other forms of media comprising the remaining 12 percent.