Free Whitepaper: December 2010 Harris Interactive Survey: How Consumers Interact With Mobile App Advertising
Mobile advertising is no longer a "nice to have." On the contrary, it has become a "must buy" for marketers. In December 2010, Harris Interactive conducted a survey on how consumers perceive and interact with mobile app advertising.
Findings include …
• Consumer preferences when using mobile apps
• Key demographic information of mobile app users
• Free vs. paid apps
• And more
The Harris Interactive survey provides compelling insights on how consumers
perceive and interact with mobile advertising.