Forever 21 Celebrates Music Festivals With Mobilized Shop and Social Push

Forever 21 is weaving social media platforms together for a comprehensive campaign appealing to music festival fans that also integrates with a shop devoted to what to wear as an attendee on its mobilized site. The coming of spring marks the start of festival season, which peaks interest in bohemian styles. Forever 21 is capitalizing on this by showcasing various looks on Instagram and Twitter while also creating a board on Pinterest and an online shop to products that fit within the festival look. “Forever 21’s cultivated brand image is about providing current fashion trends at an affordable prices for a demographic segment ranging from teens to early 30’s,” said Thomas Mathew, chief product officer at Zoomph. “Today this translates to a target market that spans from Gen Z to millennials, both of whom are digital natives.