Case Study: FootSmart Ignites Sales on Amazon.com with 400% Year-over-Year Growth
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Within three years of launching on Amazon.com through an in-house approach, FootSmart found product sales to be leveling off. A deep dive into the situation unveiled a number of critical issues the FootSmart team needed to resolve immediately. The company's inventory management, pricing, and customer service systems were not properly configured or integrated with Amazon.com, causing a myriad of channel performance problems.