Flash-Sale Sites: Do They Still Matter?
Some excitement in the business community this week over the news that flash-sale site Rue La La may be up for sale for $400 million. JP Morgan is said to be advising the company, which lends some heft to the deal. Still, this particular e-tail model seems to me to be increasingly yesterday's news. I can't remember the last time I heard a friend or a shopper relating a flash-sale purchase with breathless excitement, or even telling me that she had been up late surfing, say, gilt.com or ideeli.com.