Flash-Sale Site Gilt Launches First TV Ads
Exactly five years after its launch, Gilt.com is launching its first television campaign. The online flash-sales site grew rapidly in its early years, in part fueled by the recession. A combination of value-conscious consumers and brands with extra inventory helped the site quickly attract a loyal following. Referrals and word-of-mouth have been the brand's bread and butter, supplemented in more recent years by display advertising and search marketing. Now, the e-commerce brand is ready to take things offline.