Fisher-Price App Aims for Moms on Facebook

Targeting the many moms online, Mattel’s Fisher-Price is launching a Facebook app Thursday that allows mothers to be more selective in choosing which of their friends can see photos of their children. Mothers who go online, particularly the influential group of “mommy bloggers,” present an important market for toy makers. According to comScore, 35.65 million females with children were unique visitors to Facebook in the U.S. in February — about 32% of the site’s U.S. total.