Piperlime to Open First Brick-and-Mortar Store This Fall

Online apparel retailer Piperlime announced it will open its first retail store this fall in the SoHo neighborhood of New York City. The new 4,000 square-foot store will offer a similar curated assortment as online, immersing consumers in the brand's unique shopping experience. "Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this," said Jennifer Gosselin, senior vice president and general manager of Piperlime.