Family Dollar Launches ShopperGauge Retail Learning Labs

Matthews, N.C.-based Family Dollar Stores Inc. launched its first large-format ShopperGauge Retail Learning Lab across a set of 20 stores, according to www.progressivegrocer.com. The learning labs allow the retailer and its suppliers to test designs, displays and promotions with customers in a real-time setting, with the goal of ultimately improving the in-store shopper experience. ShopperGauge is the result of a strategic relationship between RockTenn Merchandising Displays and its technology partner BVI Networks. “This will give us the ability to test every element that goes into driving traffic and conversion,” said Don Hamblen, senior vice president of customer marketing for