Facebook Goes All In On E-Commerce by Bringing Businesses Onto Messenger
Facebook has courted businesses for years, urging them to join the platform and spend ad dollars on the social network. Now it wants to insert itself between businesses and their customers and stake its claim on the future of e-commerce. On Wednesday, Facebook announced it was launching "Businesses on Messenger," a set of new services that will allow companies to interact individually with customers through Facebook's messenger app. Part of a larger rollout of Facebook's new platform strategy, Businesses on Messenger will potentially allow for a consumer to receive order notifications via instant message or buy items directly through the messenger app.