Facebook Dumps Physical Goods to Emphasize Digital
Facebook is completely revamping it Gifts commerce platform, the first step of which is removing sales of physical items. In their place will be greater focus on virtual goods and digital-only gifts. "Since launching Gifts in December last year, roughly 80 percent of gifts have been gift cards. So we're now adding more digital codes and making the Facebook Card redeemable at more merchants," a Facebook representative was quoted Monday. "As a part of this shift in focus to Facebook Card and digital codes, we're also phasing out physical gifts."