Fab Launches First Retail Store, Design-Your-Own Furniture
Fab is continuing to evolve from a flash-sales site into something bigger — as its founders hope, the world's largest store for design. The startup, which pivoted from a flash-sales site aimed at gay men two years ago, held a presentation in New York Monday night to chronicle its progress and outline its larger vision. It's heading offline, opening its first store in Hamburg, Germany. There, shoppers will be able to order and even design their own furniture, something Fab is now offering on its website as well.