Express Makes Mobile a Key Part of Holiday Strategy

In an effort to better meet the needs of their mobile-savvy customers this holiday season, Express has continued to make enhancements to its mobile strategy. Eric Gohs, director of digital marketing at Express, says, "our guy and girl are definitely ahead of the curve when it comes to mobile, so we're taking a mobile-first approach with just about anything we do." The newest enhancement to Express’ mobile platform include a new series of iPhone, iPad and Android apps that enable existing Express Next credit card holders to view their payments history, make purchases and pay existing balances.