Expect More Casualties as Fast-Fashion Retailers Take Over Teen Market
Last weekend another teen fashion retailer, Wet Seal, filed for Chapter 11 Bankruptcy protection. On the face of it, Wet Seal is just another mid-market fashion retailer that failed to grow profitably. A deeper look makes it apparent that the world of teen fashion has changed irrevocably. The list of casualties is long: while cheap-not-so-chic retailers Delia's and Deb Shops are headed for the dustbin of history, and American Apparel struggles to find its identity, other higher-end retailers have also had some real trouble retaining customers.